Richard Lane Church, Author

Use Your Writing Talent to Make Money

Copywriting * Content Writing * Fiction

Copywriting is advertising. It has been called “salesmanship in print” for decades. Many say it is the highest-paid career, and why not? Companies are willing to pay thousands of dollars if you can write ad copy that brings in several millions of dollars in sales. It’s one of the best ways to earn money by writing available today.

You can write sales copy for yourself, local businesses, or on behalf of companies you find on the web. Looking at the footers of many websites, you will see a link entitled “Affiliates.” When you become an affiliate for any company, you become a freelance agent to sell their product or services. You will be given a code that identifies you and the offer you are promoting for them.

Copywriters often work from home, where they can be with their family and pets.
Their workplace.is anywhere they can use their laptop

For example, a company is offering to sell a high-intensity flashlight. You email your contacts (all or a select group) and offer the link you were given. Most people add this URL to copy or a Caal To Action (CTA) button and don’t necessarily show the code (which may be a long, ugly string of letters and symbols). Once your contact clicks on the link or button, they are taken to a “landing page” that details the offer and asks them to purchase or sign up for a service. If they buy, you earn a commission. This process is known as “affiliate marketing” or referral marketing. Like the old-fashioned door-to-door salesman, your work made the company a sale. Unlike your predecessor, you can contact hundreds or thousands of prospective customers with the click of a mouse.

For higher-ticket items, many times, a prospective buyer is sent through a series of web pages. This series is called a sales funnel. Many affiliate programs offer this for free; you need to get your contact to the landing page with enough encouragement to release their name and email address and to click “learn more” or another link/CTA button.

Writing sales copy is an art. It requires knowing your audience (specific demographic/psychographic) that would most likely be interested in the offer. Your writing must be concise yet personable like you’re talking to a friend. Many experts say to write on a six-grade level, at least for the general public. That is not to say that most people read at this level, but something easily read is more likely to be read. The format is roughly a headline, information about your offering, including anticipated objections and their responses delivered in a friendly, non-defensive way, and a call to action. Review some offers, and you’ll see it isn’t that complicated. Do not be pushy or “salesy.” As I mentioned before, your tone should be friendly and concerned. Paint a picture in their minds of life when their problem is no more. Your job is to offer a solution. Their job is to evaluate if it is right for them at this time.

We talked earlier about a sales funnel. Picture a funnel with a big opening at the top and a small opening at the bottom. Everyone does not buy. As a salesman with three decades of experience, I always liked the illustration of a “sales pipeline.” It may be leaky, but the point is the more you put in the inlet, the more happy buyers you get pouring out on the outflow. And the ones that leak out? Some you catch in a bucket and offer them a new offer or the same offer when they are ready for it.

Marketing is just sifting through the people who showed some interest. Marketers talk about the “lifetime value of a customer.” Maybe they buy this time, maybe not. Don’t waste a valuable business relationship by pressing too hard to make a sale. The offer may not be right for them. The timing may be off. Their problem may not hurt enough to demand relief yet. Just be available. Show you care with future interactions that offer free information on things that would enhance their lives. It may take weeks; it may take years, but eventually, they will trust you if you always think and communicate to benefit them.

Marketing is more about sifting through your prospects and creating long-term relationships than pushing a product onto someone who does not want it. That is why marketers talk about the lifetime value of a customer. Sooner or later if you continue adding value to your viewers' lives, they will find an offer they want.